Cafe as a Representation of the Lifestyle of the Urban Community

Café is one of the contemporary products that has become an arena lifestyle battles. Supported by a culture consumerism and commodity fetishism, then transformed into representation urban society. There are many phenomena support this thesis. Those who come to not only fulfill their basic needs (the need drink coffee), but more than that, which show others existence with all success they have achieved. Drinking coffee in café aim imaging core Anthony Giddens (1991:198) calls human identity project.